“Delegate like a CEO to Grow Your Business” - with Kelly Lorenzen
Building a business can feel incredibly empowering until the pressure to hold everything together starts taking a toll behind the scenes.
In this episode of Thoughts from the Couch, I’m joined by Kelly Lorenzen, author, entrepreneur, and founder of Duplicate Myself KLM. Together, we unpack the hidden emotional cost of doing everything yourself and why so many high-achieving women struggle to delegate, ask for help, or step away from their businesses without guilt.
Kelly shares her personal journey through burnout, business ownership, and breast cancer, and explains how creating systems, support, and structure allowed her to grow successful businesses without sacrificing her wellbeing. We also explore the deeper psychological patterns that often show up for female entrepreneurs, including perfectionism, control, people-pleasing, and the belief that being “the responsible one” means carrying everything alone.
This conversation is both practical and deeply validating. From delegation strategies and hiring advice to redefining balance and sustainable success, this episode offers a refreshing perspective for women who are tired of running on empty while trying to keep up with it all.
The Balanced Boss Burnout AssessmentA free tool to help you understand your burnout patterns, gain clarity on your stress levels, and take the first step toward feeling more in control of your life and business. https://www.justinecarino.com/the-balanced-boss-burnout-assessment
About the Guest:
Learn more about Kelly Lorenzen: https://duplicatemyselfklm.com
Connect on Instagram & Facebook: @duplicatemyselfklm
Connect on LinkedIn: https://www.linkedin.com/in/kellylorenzen/
